The National Hockey League's Montreal Canadiens have named Canadian multinational financial services company Royal Bank of Canada as the team's inaugural home jersey sponsor in a multiyear partnership, starting with the 2022-23 season.
Elite players increasingly refusing to engage with brands they don’t approve of Sponsor contracts with leagues and federations do not guarantee access to named individuals
BNP Paribas previously held title rights Billie Jean King Enterprises instrumental in deal Sponsorship underpins uplift in prize money
Three deals have expanded firm’s regional footprint and improved tech and sales capabilities
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.