Americas
Yahoo! to boost game-day experience at 49ers’ Levi’s Stadium
Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the NFL franchise.
State Farm renews Gold Cup deal
Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.
Carlisle Companies bolts on IndyCar backing to Penske partnership
US motor-racing team Penske Racing has extended and enhanced its commercial partnership with manufacturing firm Carlisle Companies Incorporated.
EXCLUSIVE: End of the line for NFL headset partnerships?
The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.
Panasonic sets sail with America’s Cup partnership
Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.
Panthers owner acquires UNC stadium naming rights
Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).
Colombian Football Federation scores Allianz backing
The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.
Petrobras backs Brazilian judo’s Olympic medal drive
Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.
Budweiser and NHLPA toast Canadian deal
Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.
C Spire Wireless reconnects with Memphis Grizzlies
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
Nationwide Insurance touches down with Dallas Cowboys
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
LeBron James swoops to seal Tencent deal
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.
CBF feeds commercial hunger with BRF partnership
The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.
United gains commercial credit with Mexican partnership
Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.
BoomBoom boosts US cricket
The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.
Kansas Athletics seals Adidas partnership extension
Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.
San Jose’s ‘Shark Tank’ set to switch from HP to SAP
The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.