Americas
Panini teams up with NFLPA for Collegiate Bowl
American football’s NFL Players Association has confirmed sports and entertainment collectibles company Panini America as the presenting sponsor of the 2014 NFLPA Collegiate Bowl.
Diageo beats Bacardi renewal offer to take NBA deal
Alcoholic drinks maker Diageo beat a renewal offer from incumbent Bacardi to become the exclusive spirits partner of basketball’s NBA last month.
Anheuser-Busch provides revenue uplift for PGA Tour
The PGA Tour’s sponsorship renewal with brewer Anheuser-Busch last month is understood to have included an increased fee that will lift the organisation’s annual sponsorship income of between $550m (€401m) and $600m.
Nissan axes Vasco da Gama deal following fan violence
Japanese automotive company Nissan has announced it will end its sponsorship deal with Brazilian club Vasco da Gama following the fan violence that occurred as the team was relegated from the Campeonato Brasileiro Serie A, the top division of Brazilian football.
Foot Locker strengthens ties with NBA
Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Nascar goes with Flowmaster
Speciality aftermarket exhaust parts manufacturer Flowmaster has entered into a commercial agreement with North American stock-car racing series Nascar.
PC Financial takes naming rights to new PGA Tour Canada event
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
Costa Rica’s U-17 Women’s World Cup secures national partners
Three banking and financial groups head the list of national sponsors to have committed to Costa Rica’s staging of the 2014 Fifa U-17 Women’s World Cup football tournament.
United Airlines lands 20-year naming extension for Chicago arena
Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
Ceva on track with US bobsleigh team
Global supply chain management company Ceva Logistics has been announced as the official logistics provider and sponsor for the US Bobsled and Skeleton Federation (USBSF).
NBA coaches dress to impress with Joseph Abboud
US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.
DB Schenker expands multi-sport presence with Pan Am Games deal
The Canadian arm of Deutsche Bahn-owned company DB Schenker has been named as the official logistics supplier to the Toronto 2015 Pan Am/Parapan Games.
Coors Light secures title spot for NHL TV series
US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.
Coca-Cola gets behind Toronto’s Pan American Games
Soft drinks giant Coca-Cola has reached an agreement to become the official supplier of non-alcoholic beverages to the Toronto 2015 Pan Am/Parapan Games multi-sport event.
Mayors nets Miami Heat jewellery partnership
Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.
Kabam in record naming rights deal for California Memorial Stadium
Mobile gaming company Kabam has sealed a 15-year naming rights agreement for the University of California, Berkeley’s California Memorial Stadium.