Americas

Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.

Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.

Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.

Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.

US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.

NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.

Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.

Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.

Diageo-owned vodka brand Smirnoff has committed the lion’s share of its global sponsorship budget for this year to a one-year major partner deal with the Force India F1 team. The deal was announced on May 1, ahead of the Spanish Grand Prix, the fifth race of the Formula One season.

Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.

Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.

The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.

Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.

MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.

Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.

Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.