Americas
Abbott matches rights fee with activation commitment for WMM
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
Cadillac doubles up with one-year WGC Match Play deal
The PGA Tour has taken a one-year title sponsorship deal with American carmaker Cadillac for the World Golf Championships (WGC) Match Play to give itself more time to find a long-term title sponsor for the event.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Longines expands horseracing portfolio with Breeders’ Cup deal
Swiss watchmaker Longines has agreed a deal to become an official partner of the 2014 Breeders’ Cup US horseracing showpiece.
New York Life nets fresh Pac-12 terms
National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.
Rio 2016 turns to Chinese sportswear partner
Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.
McGladrey drives extension to sponsorship of PGA Tour event
US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.
DHL delivers for USA Rugby
Global logistics company DHL has entered into a sponsorship deal with USA Rugby, the national governing body for rugby union in the country.
Lotus F1 secures sponsor for US Grand Prix
Jewellery brand Endless Jewelry has agreed to become a sponsor of the Lotus Formula One motor-racing team for next week’s United States Grand Prix.
Buffalo Wild Wings tucks in to Citrus Bowl title sponsorship
US casual dining restaurant and sports bar franchise Buffalo Wild Wings has agreed a multi-year deal to become title sponsor of the Citrus Bowl collegiate American football game.
Peru’s Universitario toasts new shirt sponsor
Peruvian Primera Division football club Universitario has agreed a two-year shirt sponsorship deal with the Backus & Johnston brewery to promote its Cristal beer brand.
LPGA to take International Crown to Korea with UL
The Ladies Professional Golf Association has signed safety consulting and certification company Underwriters Laboratories as the title sponsor of the next two editions of the International Crown national team tournament, adding the event will leave the US for the first time in 2018.
AutoTrader.com negotiates NBA renewal
Online automotive marketplace AutoTrader.com has agreed a multi-year extension to its partnership with North American basketball league the NBA and the Turner Sports division of US cable-television broadcaster Turner Broadcasting Systems.
Sportlobster teams with NFL for London outings
Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.
Sports Authority deal sets first for Mountain West Conference
The Mountain West Conference US collegiate athletics organisation has agreed a deal for sporting goods retailer Sports Authority to become the first-ever title sponsor of its annual post-season American football championship game.
New Jersey Devils make fantasy reality with Hotbox Sports Ventures
New Jersey-based fantasy sports technology and content provider Hotbox Sports Ventures has entered into a sponsorship agreement with its local NHL ice hockey team the New Jersey Devils.
Kraft continues Hockeyville drive with USA Hockey
USA Hockey has agreed a multi-year deal to add food company Kraft as an official sponsor.
Grizzlies and 76ers bet on casino partnerships
NBA basketball franchises the Philadelphia 76ers and the Memphis Grizzlies have established new partnerships with US casino properties.