Americas
Ecclestone open to ideas on F1 GP title rights
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.
Ferrari and Red Bull jostle for commercial pole
MLS bags commercial brace with Mondelez and Johnson & Johnson
North American football competition Major League Soccer has agreed multi-year partnerships with multi-national snack foods company Mondelez and the consumer division of Johnson & Johnson.
Orlando Magic nets PepsiCo renewal
NBA basketball team Orlando Magic has announced a multi-year extension to its long-standing partnership with soft drinks and snack foods giant PepsiCo.
Trail Blazers book CenturyLink partnership
US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.
LG Electronics USA: Targeting value from college sports all year round
Transamerica takes over as new Colorado Rapids shirt sponsor
Major League Soccer team Colorado Rapids has signed a shirt sponsorship deal with financial services company Transamerica.
Air Canada gets behind country’s NHL teams
Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.
SPI backs new Sacramento Kings arena as first legacy partner
Chinese solar energy systems company SPI has agreed a deal with Sacramento Kings to become the NBA basketball franchise’s first legacy partner.
Longines partners up with FEI World Cup Jumping North American League
Swiss watchmaker Longines has enhanced its partnership with the International Equestrian Federation (FEI) by taking on title sponsorship of the revamped World Cup Jumping North American League.
PGA Tour secures long-term extension with Rolex
Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.
Under Armour bolsters football portfolio with Sao Paulo deal
US sportswear manufacturer Under Armour has announced a multi-year deal with Campeonato Brasileiro Serie A football team Sao Paulo.
Braves connect with Comcast for Cobb County move
Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.
New York Red Bulls harvest Yanmar tie-up
Major League Soccer team New York Red Bulls has secured a multi-year marketing partnership with Japanese heavy equipment manufacturer Yanmar.
KeyBank secures expanded Cleveland Indians deal
US regional banking company KeyBank has opted to expand its partnership with North American MLB baseball team the Cleveland Indians.
Adidas won’t bid to renew NBA deal
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
United Rentals secures PGA Tour deal
Equipment rental company United Rentals has secured a place on the PGA Tour’s official marketing partner programme.
U-Vend scoops up NHL partnership
Self-service kiosks company U-Vend has secured a multi-year partnership with North American ice hockey league the NHL.