Americas
Delta extends with Vikings, partners new stadium
NFL American football franchise the Minnesota Vikings has agreed a six-year extension to its partnership with Delta Air Lines.
USA Basketball added to Anheuser-Busch’s extended NBA deal
The Anheuser-Busch brewery has extended and expanded its long-term partnership with the North American National Basketball Association (NBA) to include the USA Basketball governing body for the first time.
Talen Energy assumes naming rights for Philadelphia Union stadium
Major League Soccer’s Philadelphia Union has confirmed that US independent power producer Talen Energy has assumed the naming rights to its stadium.
Blue Diamond signs up for USA Swimming’s new digital media initiative
USA Swimming, the governing body of the sport in the country, has agreed a partnership with almond processing company Blue Diamond.
Coca-Cola extends Paralympics partnership to Rio 2016
Soft drinks giant Coca-Cola has been unveiled as a sponsor of the 2016 summer Paralympic Games in Rio de Janeiro, Brazil.
Royal Air Maroc targeting long-term partnership with Santos
Morocco’s national carrier Royal Air Maroc says its recent shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos is set to mark the beginning of a wider partnership between the two parties.
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.
Title sponsor signs on for ambitious college football event
North American travel centre operator Pilot Flying J has agreed a deal to become title sponsor of next year’s Battle at Bristol college American football game between the Virginia Tech Hokies and the Tennessee Volunteers – an event that is expected to set a new attendance record.
Bucks expand corporate partnership portfolio with Raise deal
Global gift card marketplace Raise has entered into a corporate partnership with NBA basketball team the Milwaukee Bucks.
New LPGA event secures title sponsor
The Oneida Nation tribe has agreed a deal to become the title sponsor of a new Ladies Professional Golf Association event, the Oneida LPGA Classic.
Cactus Bowl checks in with new title sponsor
North American hospitality chain Motel 6 has been named title sponsor of the 2016 Cactus Bowl US college American football game.
Resurgent River Plate confirms lucrative Adidas extension
Argentine Primera División football club River Plate has confirmed it has agreed to a lucrative extension of its partnership with Adidas.
Sporting KC secures new stadium naming rights partner
American Major League Soccer franchise Sporting Kansas City has agreed a multi-faceted partnership with locally-based pediatric medical centre Children’s Mercy.
Cinema chain signs up to support Rio 2016 Paralympics
Brazilian cinema chain Kinoplex has struck a deal to become an official supporter of the 2016 summer Paralympic Games in Rio de Janeiro.
Anheuser-Busch maintains historic association with Daytona International Speedway
US brewing giant Anheuser-Busch has agreed a multi-year extension to its long-running partnership with motor racing venue Daytona International Speedway.
LA Clippers snap up new presenting sponsor
Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.
Kia extends backing of LPGA tournament
Korean automotive company Kia has renewed its title sponsorship of the Kia Classic LPGA Tour golf tournament.
Steelers given clean bill of health with UPMC extension
NFL American football franchise the Pittsburgh Steelers has extended its partnership with local healthcare provider UPMC Sports Medicine.