Africa
Cosafa signs new title sponsor for U-20 Championships
The Council of Southern Africa Football Associations (Cosafa) has agreed a deal for Zambia’s Mopani Copper Mines to become the new title sponsor of its U-20 Championships youth-level national team tournament.
Rugby Africa engages APO Group to drive sport’s development
APO Group, a media relations consultancy which operates in Africa and the Middle East, has agreed a multi-year partnership with Rugby Africa, the continent’s governing body of rugby union.
Tunisian Football Federation secures new main sponsor
The Tunisian Football Federation (FTF) has agreed a sponsorship deal with telecommunications group Ooredoo ahead of the national team’s key Fifa World Cup qualifier against Libya tomorrow (Saturday).
Airtel extends as major partner of Ugandan FA
India-based telecommunications company Airtel has renewed a partnership with Fufa, football’s governing body in Uganda.
Ram returns to back South Africa’s T20 Challenge
Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.
Hyundai teams up with Sundowns
Korean automotive company Hyundai has entered into a partnership with South African Premier Soccer League club Mamelodi Sundowns.
Roma targets Egyptian market with tourism partner
Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.
Orange renews with Senegalese Football Federation
Telecommunications group Orange has extended its partnership with the Senegalese Football Federation (FSF).
Chelsea strengthens African ties with double deal
English Premier League football club Chelsea has agreed sponsorship deals with Nigerian beer brand Star and Unilever-owned antiperspirant Rexona.
South Africa’s Dolphins extend with title sponsor
South African sports betting operator HollywoodBets has renewed its sponsorship of the Dolphins domestic cricket franchise.
Cricket South Africa renews Momentum partnership
Financial services company Momentum has extended its partnership with Cricket South Africa.
Sasol renews support of South African women’s football
Petrochemicals company Sasol has extended its partnership with the South African Football Association.
SARU adds Land Rover to partner portfolio
British multi-purpose vehicle manufacturer Land Rover has signed a partnership with the South African Rugby Union (SARU), the governing body of rugby union in the country.
LaLiga signs Sudanese partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Sudanese telecommunications company Zain.
Absa extends backing of Premier Soccer League
Financial services company Absa has extended a title sponsorship agreement with South Africa’s Premier Soccer League for the top-tier Premiership competition.
SA Rugby converts jersey sponsor deal with FNB
SA Rugby, the governing body of rugby union in South Africa, has agreed a new jersey sponsorship deal with banking group FNB.
Nedbank extends as title sponsor of South African football competition
Financial services company Nedbank has agreed a new long-term deal to continue as title sponsor of the Nedbank Cup, a club competition organised by South Africa’s Premier Soccer League.
Barcelona links up with Egyptian bank
Egyptian bank Emirates NBD has agreed a regional sponsorship deal with Spanish LaLiga football club Barcelona.