Tokyo 2020 Olympics
Beyond the Stadium – SK-II & the IOC
When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
India ‘drops’ Chinese kit sponsor Li Ning for Tokyo 2020
The Indian Olympic Association has dropped Chinese sportswear maker Li Ning as its official kit partner after a public backlash in the country
Team GB athletes ‘hit by Nike sponsorship cuts’
Several British athletes are facing financial challenges after Nike reduced its spend on player endorsement deals as a result of the Covid-19 pandemic
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
British Cycling revises contract with HSBC to cover Tokyo Games
British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Japanese Olympic Committee cuts grants to national federations
The postponed Tokyo 2020 Olympics and Covid-19 pandemic is forcing the Japanese Olympic Committee to cut funding for Japanese sports federations
Round-Up: Positive message from Tokyo, D-Day for Women’s World Cup, Aussie rugby pay cut, and more
In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News
Decision looms for Tokyo 2020 organisers on domestic sponsors’ extra payments
The Tokyo Organising Committee for the Olympic Games (TOCOG) has not ruled out asking its domestic sponsors to make extra payments for the year leading up to the rescheduled Summer Games in 2021
Visa commits to Olympic athletes for 2021 Games
Global payments specialists Visa has provided the Olympic athletes it sponsors with assurance that contracts can be extended in line with the delay of Tokyo 2020
BOA set to further relax Rule 40 regulations following athlete legal challenge
The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
USOPC and NBCUniversal sign up Eli Lilly as Team USA sponsor
The United States Olympic & Paralympic Committe (USOPC) has signed global pharmaceutical company Eli Lilly as a sponsor the US Olympic and Paralympic teams in a deal also involves its broadcast rights-holder…
Uniforms unveiled for Tokyo 2020 Japan team and technical officials
Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
Bridgestone signs first Presenting Partner deal for Eurosport’s Tokyo 2020 coverage
Olympic TOP sponsor Bridgestone has signed as a Presenting Partner of Eurosport’s multi-screen coverage of the Tokyo 2020 Olympic Games across Europe.
BOA issues ‘robust’ response to athletes’ Rule 40 legal challenge
The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.
BOA adds Whole Earth to Team GB sponsors ahead of Tokyo 2020
The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games
Tokyo 2020 adds Boston Consulting Group to professional services category
The Tokyo 2020 organising committee has signed the Boston Consulting Group K.K. (BCG Japan) as an Official Supporter, the third domestic tier of the Tokyo 2020 domestic sponsorship programme.