Six Nations

Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021

Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.

England Rugby has signed an extension to its sponsorship contract with Unilever’s skincare brand Dove Men+Care.

A new sports marketing agency, Global Sports Media, has been launched in London by former Sportseen LLP sales director Robert Dyan

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.

Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023

The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years

England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert

The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.

Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.

England's Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas

Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee

The Irish Rugby Football Union has extended its contract with kit supplier Canterbury as the brand looks to retain its presence across major rugby events

In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.

Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign  that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.