Premier League

Football
Healthcare Equip. & Supplies

English Premier League club Manchester United has extended its Official Medical Systems Partner agreement with Canon Medical Systems Europe.
Football
Sporting Apparel

English Premier League club Tottenham Hotspur has extended its kit deal with sporting goods giant Nike in a 15-year deal, running from 2018-19 until 2032-33
Football

Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The
Football
Tyres

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Football
Clothing & Accs.

English Premier League football club Manchester United has signed a global partnership with US clothing company True Religion
Football
Financial Services

Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit. The deal will see tappit become the club’s Official Events Cashless Payment Partner.
Football

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
Football

Manchester United’s sponsorship activity was one of the financial highlights for the year ending June 30, 2018, the club's chief executive Ed Woodward told a conference call of investors this afternoon.
Football
Clothing & Accs.

Liverpool FC has signed its first ever Official Denim Partnership with US designer Levi’s.
Football
Household Products

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Football
Banking

Blackwell Global and Everton Sponsorship title: Blackwell Global #BluesChallenge Duration of sponsorship: 2017-2022 Entered by: Blackwell Global Sponsor’s industry sector: Financial Services
Football
Banking

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.
Football

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)
Football

Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.

Football
Soft Drinks

Gatorade, the sports drink brand owned by PepsiCo, became the Official Sports Nutrition Partner of English Premier League club Manchester City in a multi-season deal. 

Football
Video Games

Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United
Football
Betting

The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…
Football
Betting

Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.