Overwatch League

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American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.

The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products

Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.

US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League

US conglomerate Cox Enterprises has stepped up its ties to esports franchise Atlanta Reign with its telco subsidiary, Cox Communications, signing on as the first corporate sponsor of the Overwatch League…