Overwatch League
NYXL names Sportfive as commercial sales agency
New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency
Therabody makes esports play with NRG in Excel-brokered deal
Technology wellness company Therabody has signed as the ‘Official Recovery Partner’ of competitive esports team NRG and its Overwatch team the San Francisco Shock.
Former Spotify, Minute Media and SRI executives launch specialist esports agency
Four former executives from Spotify, Minute Media and specialist esports executive search practice SRI have founded Reset, a new agency focused on the esports industry
IBM makes esports entry with Overwatch League
Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Activision Blizzard to work with Excel Sports Management on sponsorship sales
Esports organisation Activision Blizzard has signed a contract with the US-based sports marketing agency Excel Sports Management to support its sponsorship sales process
Overwatch League adds Xfinity as presenting sponsor
Professional esports league, the Overwatch League, has signed up internet service provider Xfinity to its sponsorship portfolio
Activision Blizzard teams up with Google, YouTube for esports properties
US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
TeamSpeak connects with Overwatch League
Online communication services provider TeamSpeak has agreed a three-year deal to become an official supplier to esports competition the Overwatch League
Overwatch League signs multi-year deal with Kellogg’s
The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products
Xfinity backs Overwatch League season finale
Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.
Overwatch League signs first Official Beer partnership with AB InBev
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
Cox builds connection with Atlanta Reign
US conglomerate Cox Enterprises has stepped up its ties to esports franchise Atlanta Reign with its telco subsidiary, Cox Communications, signing on as the first corporate sponsor of the Overwatch League…
Houston Outlaws Overwatch team hooks up with H-E-B
US grocery store chain H-E-B has signed as a shirt sleeve partner to the Houston Outlaws Overwatch League team
GameStop to sponsor Dallas Fuel and Envy Gaming
Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop
Coca-Cola signs as first non-endemic Global Partner of Overwatch League
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
State Farm inks multi-year partnership with Overwatch League
US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports
T-Mobile strikes shirt deal with New York Excelsior
The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.
Events DC backs Washington’s Overwatch franchise
Events DC, the official convention and sports authority for the District of Columbia, has signed on as the signature sponsor of the Washington Justice as it prepares to make its debut in esports competition …