New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency
Technology wellness company Therabody has signed as the ‘Official Recovery Partner’ of competitive esports team NRG and its Overwatch team the San Francisco Shock.
Four former executives from Spotify, Minute Media and specialist esports executive search practice SRI have founded Reset, a new agency focused on the esports industry
Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Esports organisation Activision Blizzard has signed a contract with the US-based sports marketing agency Excel Sports Management to support its sponsorship sales process
Professional esports league, the Overwatch League, has signed up internet service provider Xfinity to its sponsorship portfolio
US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
Online communication services provider TeamSpeak has agreed a three-year deal to become an official supplier to esports competition the Overwatch League
The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products
Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
US conglomerate Cox Enterprises has stepped up its ties to esports franchise Atlanta Reign with its telco subsidiary, Cox Communications, signing on as the first corporate sponsor of the Overwatch League…
US grocery store chain H-E-B has signed as a shirt sleeve partner to the Houston Outlaws Overwatch League team
Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports
The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.