Overwatch League

The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products

Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.

US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League

US conglomerate Cox Enterprises has stepped up its ties to esports franchise Atlanta Reign with its telco subsidiary, Cox Communications, signing on as the first corporate sponsor of the Overwatch League…

US grocery store chain H-E-B has signed as a shirt sleeve partner to the Houston Outlaws Overwatch League team

Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop

American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.

US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports

The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.

Events DC, the official convention and sports authority for the District of Columbia, has signed on as the signature sponsor of the Washington Justice as it prepares to make its debut in esports competition …