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Cox builds connection with Atlanta Reign

US conglomerate Cox Enterprises has stepped up its ties to esports franchise Atlanta Reign with its telco subsidiary, Cox Communications, signing on as the first corporate sponsor of the Overwatch League expansion team.

The agreement includes sponsorship of the team’s training facility and home during the six-month Overwatch season, which is featured in regularly produced exclusive digital content for Reign fans and followers. Cox will also be prominently displayed on the team’s jerseys.

Atlanta Reign launched this year and is owned and operated by ATL Esports Ventures, a partnership between Cox Enterprises and financial advisory firm Province, Inc.

“Cox has invested billions of dollars in its network to create the best broadband experience nationwide and the gaming community includes some of our most enthusiastic users,” Mark Greatrex, chief marketing and sales officer for Cox Communications, said.

“Our mutual passion for connections in real and virtual worlds and commitment to cementing Atlanta as a technology leader makes this sponsorship a natural fit.”