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Coca-Cola signs as first non-endemic Global Partner of Overwatch League

Spectators and fans react during the Activision Blizzard Inc. Overwatch League Grand Finals at Barclay Center in the Brooklyn Borough of New York, U.S., on Friday, July 27, 2018. Activision started the Overwatch League in January after releasing the game in 2016. Photographer: Christopher Lee/Bloomberg via Getty Images

American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.

The deal – agreed with Activision Blizzard, which owns and operates the Overwatch game and related properties – begins with the 2019 OWL season and is a multi-year deal.

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