League of Legends

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia

Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland

HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.

US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports

Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.

Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.

Fashion brand Levi's has signed as a supplier of the Prime League, the official League of Legends league from Riot Games for all players in Germany, Austria and Switzerland

LG Electronics USA has signed with esports organisation Evil Geniuses to make the consumer electronics company's LG UltraGear brand the team’s Official Gaming Monitor.

The HP-owned Omen brand of gaming laptops has become an official sponsor of the Spanish esports team Movistar Riders

Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos

Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…

Digital memory brand Klevv has signed as the Official Gaming Memory Partner for global esports team, T1 Entertainment & Sports

Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team

Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.