German Bundesliga
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami
Trive signs Bayer Leverkusen shirt sleeve deal
Multi-asset investment platform Trive has signed as the shirt sleeve sponsor of German Bundesliga club Bayer 04 Leverkusen in a two-year deal
Aroundtown retains Union Berlin ties with sleeve sponsorship
Commercial real estate company Aroundtown has maintained its association with Union Berlin by signing on as the German Bundesliga club’s new sleeve sponsor in cup competitions.
Jako comes in as Kappa agrees early exit with Mainz
German Bundesliga football club FSV Mainz 05 has brought an early end to its kit deal with Italian sporting goods manufacturer Kappa and will switch to domestic company Jako
Opel heads for sponsorship exit at Borussia Dortmund
German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season
TST upgrades Mainz sponsorship in Infront-brokered deal
German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Union Berlin expands Wefox deal to include front-of-shirt position
German football club Union Berlin has expanded its sponsorship contract with digital insurance company Wefox to include front-of-shirt rights
Mizuno signs with Bochum as Jako extends at Stuttgart, buys shares
German Bundesliga clubs VfL Bochum and VfB Stuttgart have signed new and extended kit supplier deals with Mizuno and Jako, respectively
Lewandowski exits Huawei deal after reports on company’s support for Russia
Bayern Munich and Poland national team striker Robert Lewandowski has terminated his endorsement contract with Chinese technology company Huawei days after it was reported to have assisted Russian cyber-security…
Sonepar extends and expands Borussia Mönchengladbach sleeve sponsorship
German Bundesliga club Borussia Mönchengladbach has signed an extension and expansion of its sleeve sponsorship agreement with French electrical wholesaler Sonepar.
Castore makes Bundesliga move with long-term Bayer Leverkusen deal
Castore has finalised a long-term kit supply sponsorship with Bayer Leverkusen as the British sporting apparel company enters the German Bundesliga for the first time
Ford extends FC Köln sponsorship
German car manufacturer Ford-Werke has extended its sponsorship of German Bundesliga club FC Köln until the end of the 2024-25 season.
Horizm adds Dortmund to growing digital management portfolio
German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets
Europa-Park lands Freiburg stadium naming rights in Infront-brokered deal
German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium
Chinese electronics brand CHiQ extends with Borussia Dortmund
German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong
Einhell joins Bayern Munich as ‘Gold Partner’
House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
Bwin renews with five German football clubs, Wolfsburg signs BAK Battery deal
Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.