German Bundesliga
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
FC Köln to switch kit suppliers as Infront brokers Hummel deal
German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Bayern Munich extends with Germany’s betting market leader Tipico
German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Schalke’s Umbro deal to end early after ‘expectations not met’
Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.
Werder Bremen adds 188Bet and renews with AB InBev
German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio
Tectake online retailer joins Borussia Dortmund as ‘Premium Partner’
Online house and garden furniture retailer Tectake will become a new sponsor of German Bundesliga club Borussia Dortmund from the second half of the 2020-21 season
eToro expands football portfolio to include Werder Bremen in Infront-brokered deal
German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
Hertha Berlin fills vacant front-of-shirt sponsor position with Homeday
German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor
Uber sponsors Eintracht Frankfurt in Bundesliga first
German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021
Union Berlin extends with Herrles as REWE grows German football presence
German Bundesliga side Union Berlin has signed a renewal to its contract with Herrles, the German industrial robot company
Tipico’s four-year extension netted Bundesliga International fee uplift
The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands
Hertha Berlin extends sleeve sponsorship deal with Hyundai
German Bundesliga club Hertha Berlin has extended its contract with automotive manufacturer Hyundai
St. Pauli adds to home-made kit offering with 11teamsports and Puma
German 2. Bundesliga club St. Pauli has added two new sponsors to assist the roll-out of its club-owned kit brand called DIIY
Bundesliga nets early extension with Tipico
The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico
Schalke sponsorship head Spätgens to leave club after 21 years
Volker Spätgens, head of sponsorship at German Bundesliga club FC Schalke 04, is stepping down from his role after more than nine years.
Klein: Mondelēz International activation to be among largest in Bundesliga International era
The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season