German Bundesliga

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9

German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.

German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025

A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.

Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.

German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio

Online house and garden furniture retailer Tectake will become a new sponsor of German Bundesliga club Borussia Dortmund from the second half of the 2020-21 season

German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor

German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor

German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021

German Bundesliga side Union Berlin has signed a renewal to its contract with Herrles, the German industrial robot company

The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands

German Bundesliga club Hertha Berlin has extended its contract with automotive manufacturer Hyundai

German 2. Bundesliga club St. Pauli has added two new sponsors to assist the roll-out of its club-owned kit brand called DIIY

The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico

Volker Spätgens, head of sponsorship at German Bundesliga club FC Schalke 04, is stepping down from his role after more than nine years.

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season