German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets.
Dortmund currently has a digital fanbase of just under 24 million followers across Facebook, Instagram and Twitter. The new agreement will see the club use Horizm’s artificial intelligence-powered tools to better understand and evaluate this digital relationship and how it can be monetised.
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