German Bundesliga
Schalke rests easy with Hülsta sponsorship ‘worth €5m’
German Bundesliga football club Schalke 04 has agreed a new sponsorship deal with furniture manufacturer Hülsta.
Hülsta has agreed an initial four-year deal that will commence with the 2020-21 season.
Mainz renews with long-term sponsor Bitburger
Bundesliga football club FSV Mainz 05 has renewed its partnership with German brewery Bitburger
Google strikes domestic deal with Bayern, launches voting campaign
International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich
Borussia Dortmund splits shirt rights between Evonik and 1&1
Bundesliga club Borussia Dortmund will split its shirt sponsorship rights between the incumbent chemicals brand Evonik and telecommunications company 1&1 from next season
Bundesliga champion Bayern sign up battery-maker Varta
German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta
Kappa takes over Mainz kit supplier role from Lotto
Italian sports brand Kappa has signed as the new kit supplier to German Bundesliga football club FSV Mainz 05 for five years from next season
Fortuna Düsseldorf extend with shirt sponsor Henkel
German Bundesliga football club Fortuna Düsseldorf has extended its main sponsor contract with German chemical and consumer goods company Henkel.
Mainz won’t extend Lotto kit supply deal
German Bundesliga football club Mainz 05 has said it will have a new kit partner for the 2020-21 season after choosing not to extend its deal with Italian sportswear manufacturer Lotto
Karlsruher SC to appeal Lagardère Sports court ruling
Karlsruher SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.
Puma triples rights fee in Borussia Dortmund kit deal
Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.
Lagardère brokers Augsburg extension with Lotto Bayern
German football club FC Augsburg has extended its long-term association with state lottery gambling provider Lotto Bayern
German football federation to lose SAP as sponsor
The German Football Federation (DFB) is to lose software company SAP as one of its premium sponsorship partners