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Chinese electronics brand CHiQ extends with Borussia Dortmund

(Photo by Alexandre Simoes/Borussia Dortmund/Getty Images)

German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong.

The new deal will take CHiQ into its third year with the reigning Bundesliga champions, having first activated the sponsorship in 2018-19 until 2019-20. In  2020-21 ChiQ had no official partner status, but some advertising rights. The brand has full partner status again for the 2021-22 season.

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