German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong.
The new deal will take CHiQ into its third year with the reigning Bundesliga champions, having first activated the sponsorship in 2018-19 until 2019-20. In 2020-21 ChiQ had no official partner status, but some advertising rights. The brand has full partner status again for the 2021-22 season.
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