German car manufacturer Ford-Werke has extended its sponsorship of German Bundesliga club FC Köln until the end of the 2024-25 season.
German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets
German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium
German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong
Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Bundesliga club FC Schalke 04’s kit supply contract with UK-based sportswear firm Umbro is set to be curtailed at the end of the 2021-22 season.
German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio
Online house and garden furniture retailer Tectake will become a new sponsor of German Bundesliga club Borussia Dortmund from the second half of the 2020-21 season
German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor
German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021
German Bundesliga side Union Berlin has signed a renewal to its contract with Herrles, the German industrial robot company