German Bundesliga

FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department

Japanese sportswear and equipment company Mizuno has furthered its presence in football’s German Bundesliga by agreeing a new kit supply deal with FC Augsburg.

German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc. Strikerz Inc

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…

Aim Sport and Supponor in bitter legal dispute with millions at stake Switch to software-based service should remove gremlins plaguing digital replacement technology

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract

German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.

FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027

German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.

German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe

German real estate developer AOC has become the shirt sleeve sponsor for Bundesliga club RB Leipzig (RBL), while men’s fashion brand Babista has upgraded to a similar deal at SC Freiburg.

Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund

Online car retailer MeinAuto.de has become the new main shirt sponsor of top-tier German Bundesliga club Schalke 04. MeinAuto

German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami

Multi-asset investment platform Trive has signed as the shirt sleeve sponsor of German Bundesliga club Bayer 04 Leverkusen in a two-year deal

Commercial real estate company Aroundtown has maintained its association with Union Berlin by signing on as the German Bundesliga club’s new sleeve sponsor in cup competitions.

German Bundesliga football club FSV Mainz 05 has brought an early end to its kit deal with Italian sporting goods manufacturer Kappa and will switch to domestic company Jako