German 2. Bundesliga

Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.

Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.

The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.

German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.

The total revenue of German professional football has increased for the first time since the outbreak of Covid-19, with the second-tier Bundesliga 2 setting a new benchmark for the 2021-22 season, but…

US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…

German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)

German 2. Bundesliga football club Schalke 04 has replaced Gazprom with the Vivawest housing company as its front-of shirt sponsor on a temporary basis

German 2. Bundesliga club FC Schalke 04 has decided to remove the logo of its main sponsor Gazprom from the team’s shirtfronts in response to Russia’s invasion of Ukraine.

A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.

The sponsorship portfolio of German football club Hannover 96 was dealt another potential blow after Volkswagen Commercial Vehicles (VCN) indicated it will not renew its contact with the club on its current…

German telecoms operator Congstar has extended its shirt sponsorship deal with St. Pauli of German football’s second-tier 2. Bundesliga by two more years.