French Ligue 1
AS Monaco leverages virtual advertising to strike 6686 deal
AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
PSG draws strength from first post-Messi deal with Brilliantcrypto
Brilliantcrypto's global sponsorship deal with PSG demonstrates the Parisian club's ongoing appeal to Asian brands.
CMA CGM Group announced as Marseille main sponsor
French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.
ISG, TGI to introduce Supponor-based virtual advertising in Ligue 1
Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Monaco signs up Rarecubes for digital push
Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
Mojabet named as Marseille’s African betting partner
French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Swiss watch brand Purnell strikes three-year PSG deal
French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Sportfive to remain as Lens’ commercial agency
French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008
Nexans upgrades to shirt branding position at RC Lens
French cable systems and services company Nexans has extended and strengthened its sponsorship of French Ligue 1 outfit Racing Club de Lens
Capifrance enters sports sponsorship with LFP
French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Lille signs Aushopping V2 as sleeve sponsor
French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor
LFP signs Oris as new timing sponsor in three-year deal
France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris
Teddy Smith ties up back-of-shirt rights at Lille
French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Doubts raised over Cazoo sponsorships amid European business review
Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…