French Ligue 1

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region

Brilliantcrypto's global sponsorship deal with PSG demonstrates the Parisian club's ongoing appeal to Asian brands.

French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…

Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda

French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet

French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.

French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008

French cable systems and services company Nexans has extended and strengthened its sponsorship of French Ligue 1 outfit Racing Club de Lens

French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)

French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year

French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor

France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons

Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.

Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…