Sportfive supports Blåkläder in Lille back-of-shorts deal

(Photo by Matthieu Mirville/BSR Agency/Getty Images)

Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.

The brand was advised on the agreement by the Sportfive agency, which will also support Blåkläder in the sponsorship’s activation, highlighting the “quality, reliability and innovation” of its products.

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