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Teddy Smith ties up back-of-shirt rights at Lille

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons.

The deal was brokered by the club’s agency partner Sportfive and sees the Teddy Smith brand positioned under the number of the LOSC shirts – a sponsorship position that was not utilised last year.

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