French Ligue 1

Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.

The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend

Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons

Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25

Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025

The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25

French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.

Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team

Online car retailer Cazoo will become the new main shirt sponsor of French Ligue 1 club Olympique de Marseille from the start of next season in a multi-year agreement

French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor

Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024

French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’. The t

Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.

France’s Professional Football League (LFP) has renewed its Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023-24 season.

French Ligue 1 football club AS Monaco has signed a sports nutrition category sponsorship deal with Zumub, an online retailer of sports nutrition supplements and products