News
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
Aberdeen breaks new ground with Saltire Energy deal
Drilling equipment supplier Saltire Energy has agreed a three-year partnership with Aberdeen that makes it the Scottish Premiership football team’s shirt sponsor.
Handball Bundesliga’s TBV Lemgo nets Itelligence extension
German Handball Bundesliga team TBV Lemgo has signed a two-year extension to its sponsorship agreement with IT service provider Itelligence.
Silver plays down controversy surrounding NBA jersey sponsors
National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.
Totolotek signs up with Polish top-flight trio
Polish Ekstraklasa football teams Wisla Krakow, Lechia Gdansk and Gornik Zabrze have agreed two-year sponsorship deals with Totolotek, the Polish subsidiary of betting and gaming company Intralot.
AFL champions bring Ak-Chin Indian Community on board
The Arizona Rattlers, reigning champion of indoor American football competition the Arena Football League, have agreed a multi-year home field naming rights deal with the Ak-Chin Indian Community.
KPMG takes title sponsorship of new-look Women’s PGA Championship
Professional services firm KPMG will serve as title sponsor of the Women’s PGA Championship after entering into an agreement with the Ladies Professional Golf Association and PGA of America.
Warrior adds Porto to football portfolio
US sportswear company Warrior has expanded its presence in the European football market by agreeing to become the new kit partner of leading Portuguese Primeira Liga club FC Porto.
Manchester City backs Thai youth football competition
English Premier League champion Manchester City has entered into a two-year marketing partnership to promote Thai seven-a-side youth football tournament Seven Shoot.
Everton switches on Power8 partnership
English Premier League football club Everton has agreed a one-year partnership with gaming technology provider Power8 for the 2014-15 season.
RFU strikes strategic partnership with EY
English rugby union’s governing body the Rugby Football Union has agreed a new strategic partnership with multinational professional services company EY.
Western Union holds court with WTA
Cross-border payments provider Western Union Business Solutions has extended its partnership with the Women’s Tennis Association through 2016.
Bulgarian Football Union scores Joma deal
The Bulgarian Football Union has agreed a multi-year kit partnership with Spanish sportswear firm Joma.
Leith Group strengthens Glasgow 2014 ties
Scottish communications firm the Leith Group has reached an agreement with Glasgow 2014 to serve as the official marketing and advertising services provider for this summer’s Commonwealth Games.
PSG extends with Go Sport
French Ligue 1 champion Paris Saint-Germain has extended its partnership with sports retail chain Go Sport through to the 2016-17 season.
La Liga’s Elche secures Kelme as kit partner
Spanish Liga football team Elche has agreed a three-year kit deal with sportswear manufacturer Kelme.
Synot nets Czech Liga naming spot
Lottery and betting provider Synot has agreed a four-year deal to become the new title sponsor of the Czech Liga, the top division of football in the country.
NatWest enhances WRU ties for return of trial match
The Welsh Rugby Union has announced banking group NatWest as sponsor for the return of the Wales Senior Trial match.