News
Lech Poznan drinks to Lech Pils extension
Beer manufacturer Lech Pils has signed a three-year extension to its sponsorship agreement with Polish Ekstraklasa football team Lech Poznan.
Sentient Jet wings in for Breeders’ Cup
Private aviation company Sentient Jet has agreed a multi-year deal to become the title sponsor of the Breeders’ Cup Juvenile grade one thoroughbred race, along with the exclusive private aviation partner of the Breeders’ Cup US horse racing showpiece.
European Judo Union retains Adidas and Green Hill
German sportswear giant Adidas and combat sports clothing and equipment manufacturer Green Hill have extended their long-standing partnerships with the European Judo Union into 2015.
Manchester United seals record Adidas deal
German sportswear giant Adidas has confirmed speculation that it will become Manchester United’s new kit partner by announcing a record 10-year deal with the English Premier League football club.
Kia drives forward with landmark England women’s cricket deal
South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.
Whelen continues to light the way for Nascar
North American stock car racing series Nascar has agreed a multi-year extension to its partnership with US signalling devices manufacturer Whelen Engineering.
Mexican federation scores Adidas extension
The Mexican Football Federation (FMF) has extended its sponsorship agreement with sportswear company Adidas through to the 2022 Fifa World Cup.
Amul backs India for Commonwealth and Asian Games
Indian food products organisation Amul has agreed a sponsorship deal with the Indian Olympic Association to back the country’s athletes at high-profile multi-sport events this year.
Golf Australia checks in with Accor Hotels
Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.
Queensland Bulls step forward with FootDr
Podiatry group FootDr has agreed a two-year deal to become the major sponsor of Australian cricket team Queensland Bulls.
Adidas races ahead with Singapore Marathon
Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.
Insurance company expands Toulouse deal
Insurance company Groupe Prévoir has expanded its sponsorship deal with French Ligue 1 football club Toulouse.
Hitec Drainage clears the way for enhanced Sydney FC deal
Australian A-League football team Sydney FC has reached a technical sponsor agreement with wastewater specialist Hitec Drainage for the 2014-15 season.
Slask Wroclaw earns its stripes with Adidas
Polish Ekstraklasa team Slask Wroclaw has signed a kit deal with sportswear brand Adidas ahead of the 2014-15 football season.
Seattle Mariners deposit KeyBank extension
Regional banking group KeyBank has signed a three-year extension to its sponsorship of Major League Baseball's Seattle Mariners.
Bundesliga’s Schalke nets renewal with Bauhaus
Home improvement and garden products retailer Bauhaus has signed a one-year extension to its sponsorship deal with German Bundesliga football team Schalke 04.
Pro12 drinks to Guinness backing
Irish beer brand Guinness has been unveiled as the new title sponsor of the Pro12 European club rugby union tournament.
Lacoste snaps up ATP extension
French fashion brand Lacoste has agreed a two-year renewal to its partnership with the Association of Tennis Professionals.