News

Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has signed a two-year deal to become the official vehicle of the USA Pro Challenge through the 2015 edition of the annual cycling race.

South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.

The athletics division of Rutgers University has agreed five-year sponsorship deals with Robert Wood Johnson University Hospital and health insurance provider AmeriHealth New Jersey to mark the US college’s move into the Big Ten Conference.

Telecommunications company Telecom Italia has renewed its partnership with the MotoGP World Championship through 2016 to include title sponsorship of the motorcycling series’ San Marino race.

US financial institution Bank of America has enhanced its long-standing association with the Special Olympics multi-sport event ahead of its 2015 World Games in Los Angeles.

Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).

Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.

Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.

Australian National Rugby League team Newcastle Knights has agreed a three-year extension to its long-standing sponsorship agreement with private health insurance company Nib.

Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.

The Women’s British Basketball League has agreed a deal with sports equipment manufacturer Molten for its inaugural 2014-15 season.

Food products company Dannon has reached an agreement to become the official yoghurt sponsor of the NFL American football league from 2015.

USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.

Restaurant chain McDonald’s has signed up as the latest commercial partner for the inaugural European Games multi-sport event, which takes place in Baku, Azerbaijan next year.

English Premier League football team Liverpool has announced a two year partnership with online Forex trading company InstaForex.

Canadian bicycle manufacturer Argon 18 has agreed a three-year deal to become a title sponsor and bike provider to German ProContinental cycling outfit Team NetApp – Endura.