News
Hublot enters NFL market with Dallas Cowboys
Swiss watch brand Hublot has agreed its first partnership with an NFL American football team by announcing a deal with the Dallas Cowboys.
Popeyes serves up title sponsorship for new Bahamas Bowl
US fast food chain Popeyes Louisiana Kitchen has agreed to become title sponsor of the inaugural Bahamas Bowl college post-season American football game.
Crystal Palace connects with social media partner
English Premier League football club Crystal Palace has agreed a new partnership with the Sportlobster social network platform.
Shad races into World Superbike partnership
Motorcycle accessories firm Shad has agreed a multi-year deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become an official supplier to the series.
Ford ups commitment to Detroit with college bowl sponsorship
Ford-owned automotive repair chain Quick Lane Tire & Auto Center has agreed a multi-year deal to become title sponsor of the annual college American football bowl game held at Ford Field in Detroit.
Imperial to fuel Toronto 2015
Canadian energy company Imperial, in association with its Esso fuel brand, has become an official supplier to the Toronto 2015 Pan American and Parapan American Games.
Turkish Airlines signs up with Koln
Turkish Airlines has expanded its football sponsorship portfolio by signing up as a new partner of German Bundesliga top-tier football club Koln.
Sunderland cements African commercial links
English Premier League football club Sunderland has strengthened its established links with Africa by making the Tanzania Tourism Board its official tourism partner and extending its partnership with South African Airways into the 2014-15 season.
Sydney Swans drive forward with Volkswagen extension
AFL Australian rules football team Sydney Swans has signed an extension to its partnership with German automotive company Volkswagen.
London Welsh marks Premiership return with Rhino deal
Rugby equipment and sportswear supplier Rhino Technology has agreed a partnership with rugby union team London Welsh after the club gained promotion back to the English Premiership top division.
Empoli banks new partner
Italian Serie A football club Empoli has entered into a sponsorship deal with Bancadinamica, the online division of national savings bank Risparmio di San Miniato.
Hisense secures extended Australian Open return
Chinese television and refrigeration manufacturer Hisense has extended its sponsorship agreements relating to the Australian Open tennis tournament by three years.
AZ Alkmaar deposits Rabobank extension
Dutch Eredivisie football club AZ Alkmaar has agreed a three-year extension to its partnership with banking and financial services group Rabobank.
Your Golf Travel books in for Portugal Masters
Specialist golf travel company Your Golf Travel has reached a sponsorship agreement for the forthcoming Portugal Masters European Tour event.
Maxxis steers into NBA with Lakers deal
Tyre brand Maxxis has announced a sponsorship agreement with NBA basketball team the Los Angeles Lakers for the 2014-15 season.
Indianapolis Colts resumes fantasy game initiative
Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.
Manchester City connects with MTN Cameroon
English Premier League champion Manchester City has announced a two-year partnership with the Cameroonian branch of South African-based telecommunications provider MTN.
Liverpool teams with Barbados Tourism Authority
English Premier League team Liverpool has announced a two-year partnership, from 2014-15 to 2015-16, with the Barbados Tourism Authority (BTA).