![Photo: Publicis](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/04/LFC-Safe-Hands-lead.png?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=349)
Launched across October and November 2022, to coincide with Pink October and Movember, ‘In Safe Hands’ is a campaign to help educate and spread awareness of the importance of self-examination in detecting cancer early, created by Publicis Sport & Entertainment on behalf of AXA, the ‘Official Training Kit Partner’ of Liverpool FC.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here