In Safe Hands – AXA and Liverpool FC

Photo: Publicis
Photo: Publicis

Launched across October and November 2022, to coincide with Pink October and Movember, ‘In Safe Hands’ is a campaign to help educate and spread awareness of the importance of self-examination in detecting cancer early, created by Publicis Sport & Entertainment on behalf of AXA, the ‘Official Training Kit Partner’ of Liverpool FC.

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