SportBusiness Sponsorship staff

Over a seven-year period, Japan’s Yokohama Tyres appointed online agency WePlay to activate is Chelsea FC sponsorship to build the brand globally, promote product awareness and grow its social following.

In early 2022, agency Pitch created a campaign for online broker ThinkMarkets leveraging its status as the global trading partner of Liverpool FC with a campaign inspired by a famous scene from the movie ‘The Big Short’ - a crypto-focused provider of online sportsbook, casino and virtual gaming services - used a Premier League club front-of-shirt sponsorship to turbocharge its global brand awareness in the form of a 2022 Everton FC main partner sponsorship.

Latin American specialist agency Samba International created a tripartite campaign for Premier League club Leeds United FC, kit supplier Adidas and betting partner 433 based around celebrating the ‘Dia De Muertos'

NBA sponsor and Brazilian media rights-holder Budweiser leveraged its partnership with the league and championed grassroots hoops in Brazil through a project called 'Unbreakable Courts’ which saw the b…

Agency Fuse conceived, developed and executed an integrated digital-first activation programme leveraging Vodafone’s main sponsorship of the 2021 British & Irish Lions.

Throughout the 2021 Formula One (F1) season Castrol briefed agency Bright Partnerships to leverage its partnership with the Alpine F1 team via a season-long, multi-strand awareness and engagement activation…

As part of its umbrella ‘Cheers To All Fans’ platform and leveraging the on-site and fan zone pouring rights for Uefa Euro 2022 beer partner Heineken, agency M&C Saatchi Sport & Entertainment created a s…

Little Caesars, the Detroit-based, nationwide pizza chain, became the official pizza sponsor of the NFL in 2022, a sponsorship held by rival Pizza Hut for the previous four years

Nissan continued their sponsorship of the highly prestigious Heisman Trophy, presented to the best college football player every year since 1935, into 2022