SportBusiness Sponsorship staff

Zurich Insurance has agreed a three-year deal with the Swiss Ice Hockey Federation to sponsor its re-launched Swiss Ice Hockey Cup.

Carbon management company Offsetters Climate Solutions has extended its partnership with the Canadian Olympic Committee by becoming the governing body’s official carbon partner through to the 2016 Olympic Games in Rio de Janeiro.

Outdoor communications specialist Icom has entered into a partnership with the International Sailing Federation.

Australian sports and leisure retailer Amart Sports has reached a deal with Western Sydney Wanderers to become the football team’s official membership sponsor ahead of the new A-League season.

North American stock-car racing series Nascar has extended its sponsorship deal with Nationwide Insurance through to 2017, with the company set to end its title sponsorship of the second-tier Nationwide Series to focus on the organisation’s showpiece Sprint Cup Series.

The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.

The Rugby Football Union has agreed a four-year deal for transportation company Heathrow Express to become the new official principal partner of England Sevens.

German sportswear giant Adidas has reached a three-year sponsorship agreement with the Milan Marathon.

Qatar Racing & Equestrian Club and Qatar Petroleum International, which represents the Gulf state’s energy portfolio globally, have signed a sponsorship deal encompassing this year’s horse racing showpiece, the Prix de l’Arc de Triomphe.

Cheltenham Racecourse has reached a three-year agreement with Freebets.com to make the betting affiliate site the title sponsor of its two mile five furlong handicap chase on Festival Trials Day.