SportBusiness Sponsorship staff

The British Basketball League has signed a partnership with UK family holiday company Haven on the eve of its new season.

Athletics superstar Usain Bolt has maintained his long-standing connection to Puma by extending his endorsement deal with the German sportswear giant through and beyond the 2016 Olympic Games in Rio de Janeiro.

Science and engineering company DuPont has been announced as the third global partner for the United States’ hosting of the 2017 Solheim Cup golf tournament.

PGA Tour over-50s golf series the Champions Tour has renewed deals with the title sponsors of seven existing events.

NBA basketball franchise the Cleveland Cavaliers have signed a multi-year agreement with Discount Drug Mart under which the Ohio-based drugstore chain becomes the presenting partner for the team, beginning in the 2013-14 season.

Leading French Top 14 rugby union club Stade Toulousain has signed a three-year extension to its long-term partnership with main sponsor Peugeot.

Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.

Australian Twenty20 Big Bash League cricket franchise Melbourne Stars has entered into a two-year sponsorship agreement with Japanese automotive manufacturer Mitsubishi Motors.

Real estate developer Al Emadi Enterprises has extended its association with the Qatar Racing & Equestrian Club by signing a five-year sponsorship deal for the Prix Jean-Luc Lagardere event.

French automotive giant Renault has renewed and expanded its commercial deal with AFL Australian rules team Port Adelaide.