Richard Welbirg

Motorsport

Dutch beer brand Heineken has inked a new global deal with Formula E as the championship’s exclusive beer partner.
Football

LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
Football

Serie A club SSC Napoli has added another regional betting partner to its sponsorship portfolio, after signing a deal with KTO
Basketball

US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow
Football

The Football Association has inked a tailor-made, two-game deal with a new lead sponsor for the Uefa Nations League competition.

Mixed martial arts fighter Conor McGregor signed a pair of new sponsorship deals ahead of his comeback fight against Khabib Nurmagomedov last Friday.
Football

Premier League club Arsenal has signed a new £300m ($391m) kit deal with German brand adidas, as the Gunners prepare to say goodbye to Puma at the end of this season.
Football

French insurance firm AXA has signed a new partnership with Liverpool FC, focused on the brand's Asian market. Under the multi-year deal, AXA will become the club’s Official Global Insurance Partner.
Ice Hockey

The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.
Multi-sport

ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games