When team wins, sponsors pay – Vodafone Warriors introduce new partnership concept
A New Zealand rugby league club is pioneering a new partnership model whereby sponsors pay more for each time the team wins
Uber makes peace in Sevilla, partners with both sides in city derby
US ride-hailing platform Uber has brought a rare truce to the Sevilla derby, after partnering with both sides in Andalusia's fiercest football rivalry
Angry Birds video partnership takes flight at Chicago Bulls
Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Betfred extends title sponsorship of Scottish League Cup
UK bookmaker Betfred has extended its title sponsorship of the Scottish League Cup for one more year
Hugo Boss extends fashion partnership with AS Roma
Serie A club AS Roma has renewed its Official Fashion Partner deal with German designer Hugo Boss
Heineken looks to millennials and Gen-Zs in new Formula E deal
Heineken has invested significantly in a five-year Official Partner deal with Formula E, targeting the sport's growing fan base among millennial and Gen-Z consumers
Baltimore Ravens become second NFL franchise to partner with casino
The Baltimore Ravens have made NFL history after becoming the second franchise to partner with a casino brand.
Mercedes-Benz extends esports partnership with ESL
German car brand Mercedes-Benz has extended its partnership with ESL, the world’s largest organiser of esports tournaments and events.
Man City goes cashless in new regional deal with tappit
Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit.
The deal will see tappit become the club’s Official Events Cashless Payment Partner.
Tough Mudder gets busy with Impression Sports deal
Global obstacle course brand Tough Mudder has scaled up its search for new sponsors, after striking a new sales partnership with Impression Sports & Entertainment