Sportfive’s golf division to lead Stars+Stripes sponsorship sales
The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.
Castore signs up Samoa as first national rugby team
UK-based sportswear brand Castore has been named as the new kit supplier to the Samoan national rugby union team
EPCR delivers DHL sponsorship
Logistics company DHL has been added as a sponsor of rugby union’s Heineken Champions Cup and EPCR Challenge Cup.
EPCR has announced DHL as its ‘Official Logistics Partner’.
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Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Football Association of Ireland hires Neill as consultant, hunts commercial director
Jonathan Neill, previously the commercial director at the 2021 Rugby League World Cup organising committee, has been hired by the Football Association of Ireland as a commercial consultant
Endeavor revises revenue, Ebitda guidance after strong Q3
Endeavor, owner of the IMG agency and the Ultimate Fighting Championship, has reported a 61-per-cent increase in third-quarter revenues, including jumps at its two biggest operating segments as the sports…
LFP ratifies Uber Eats naming rights extension
France’s Professional Football League (LFP) has renewed its Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023-24 season.
Marriott Bonvoy named Australian Open’s hotel partner, adds Barty as ambassador
Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
German Triathlon Union turns to Infront to sell sponsorship rights
The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.