SNTV aims to harness reach as it moves into brand space with Story10 launch
SNTV will look to leverage its media reach after launching a new arm of the business that identifies and distributes purpose-led and social activation content for brands and stakeholders, according to…
SPFL title sponsor search over as Cinch signed up by GV6 Sport Collective
The Scottish Professional Football League has ended its search for a new title sponsor for its league competitions after the GV6 Sport Collective consultancy brokered a five-year deal with Cinch, the online…
Media rights account for 41 per cent of Fiba’s CHF65m revenues in Covid-hit year
Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
Puma named EFL match ball supplier as Mitre era over
Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process
Aiba announces settling of $10m Benkons debt following Gazprom sponsorship
The International Boxing Association (Aiba), the sport’s world governing body seeking to implement reform and recover its role in organising boxing events at the Olympics, has announced today (Wednesday) t…
Entourage Sports & Entertainment lands star players for Just Eat Euro 2020 ad campaign
Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…
Russia’s Winline re-commits to Euroleague Basketball betting sponsorship
Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season
Glasgow Warriors renew with long-running back-of-shirt sponsor
Scottish rugby union’s Glasgow Warriors have renewed a back-of-shirt sponsorship agreement with The Malcolm Group, the Scotland-based logistics and construction company.
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Bundesliga clubs opt to end DFL private equity talks ‘for now’
Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…