Sports NFT platform Sportemon Go ceases token trading
Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens
Sorare secures Scottish Premiership NFT licensing deal excluding Rangers
Sorare, the football-focused non-fungible token trading platform, is launching a collection of online fantasy game NFTs featuring top Scottish footballers in a licensing agreement with the Scottish Professional…
Gai named Fifa’s chief business officer as Madati exits in latest commercial reshuffle
Romy Gai, a former commercial executive at Juventus, has been appointed as Fifa’s chief business officer with Kay Madati, the incumbent chief commercial officer, to leave in the latest personnel rejig a…
Oppo serves up Roland Garros sponsorship extension
Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
Tissot adds more time to long-held IIHF World Championship sponsorship
Swiss watchmaker Tissot has renewed its sponsorship of ice hockey’s IIHF World Championship in a new agreement negotiated by the Infront agency.
EFL adds Jewson to sponsorship pyramid
The English Football League has announced a sponsorship deal with UK builders merchant Jewson.
Jewson has been named as an EFL Supporter, the third tier in the league body’s sponsorship pyramid.
Sportfive lands IHF media and sponsorship rights to 2031 after submitting revised offer
The Sportfive agency will continue to sell global media rights to the International Handball Federation’s leading events until 2031 after directly negotiating a new agreement with the world body that a…
Sportfive retains Hannover 96 commercial remit until 2027
The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
Adidas suspends Russian national teams kit deal
Sportswear manufacturer Adidas has suspended its sponsorship agreement with the Russian Football Union amid the ongoing Russian invasion and bombardment of Ukraine