Kelvin Tan, Asia Editor

Multi-sport

Chinese telco China Mobile signed a deal last Friday to become exclusive telecommunication services partner of the Military World Games

Facebook Asia Pacific launched a global campaign to introduce their platform to potential sport advertisers called "Give Your Game Everything" on Wednesday, exactly a year before the start of the Tokyo…
Figure Skating

Japanese personal care company Shiseido has agreed a deal with the International Skating Union to become the title sponsor of the Cup of China ISU Grand Prix of figure skating, which will be held from…
Cricket

A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…

All Nippon Airways and Japan Airlines agreed on a deal with the Tokyo 2020 organising committee of the Olympic and Paralympic Games, making them supporting partners of the Olympic torch relay
Football

Chinese liquor company Kweichow Moutai and Italian Serie A club Inter Milan have signed a new partnership to produce a co-branded baijiu, a clear Chinese spirit distilled from fermented sorghum
Mass Participation

China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees. According to Xinhuanet
Esports

Malaysian telco Maxis Communications have signed a sponsorship deal with professional esports club Team Secret, currently the top Dota 2 team in the world
Basketball

On Wednesday at the Araneta Coliseum, UnionPay International Southeast Asia signed a deal with the Philippine Basketball Association to make UnionPay their official payment partner
Multi-sport

The organising committee of the 2022 Hangzhou Asian Games announced China Telecom and China Mobile as official communication service partners, and they will provide 5G network coverage throughout the event