TurboTax becomes presenting sponsor of AFC and NFC championship games

The NFL’s conference championship games are getting their first ever presenting sponsor following a multi-year deal with Intuit TurboTax Live.

As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games on Jan 20, as well as within ancillary programming and content across league broadcast and digital media platforms.

Intuit also becomes the NFL’s Official Sponsor for financial and accounting software, as well as tax preparation services. The league did not previously have a sponsor in the category.

TurboTax will run a Super Bowl advert for the sixth straight year and, according to AdAge, Intuit’s NFL investment is expected to total more than $15m (€13m) annually.