TurboTax becomes presenting sponsor of AFC and NFC championship games

The NFL’s conference championship games are getting their first ever presenting sponsor following a multi-year deal with Intuit TurboTax Live.

As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games on Jan 20, as well as within ancillary programming and content across league broadcast and digital media platforms.

Intuit also becomes the NFL’s Official Sponsor for financial and accounting software, as well as tax preparation services. The league did not previously have a sponsor in the category.

TurboTax will run a Super Bowl advert for the sixth straight year and, according to AdAge, Intuit’s NFL investment is expected to total more than $15m (€13m) annually.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.