HomeNewsNewsMedicalSoccerUSA

Houston Dynamo secure MD Anderson as jersey sponsor

Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.

As part of the multi-year, cause-related partnership, the BBVA Compass Stadium will become a tobacco- and smoke-free facility from January 1, 2019. Smoking was already prohibited inside the seating bowl and concourse.

Plans are also in development for healthy concessions menu options to be available at the venue for the 2019 MLS season. The Dynamo have also committed to donating a portion of single-game ticket sales to MD Anderson, while fans will be given the option to add donations of their own.

By gaining a shirt sponsor, the Dynamo will also be able to secure a new shirt-sleeve partner, per MLS policy.

 

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France