Gujarat Titans strike two-year Ather Energy principal sponsorship deal
Indian Premier League franchise Gujarat Titans has announced a two-year principal sponsorship agreement with Indian electric vehicle manufacturer Ather Energy
McLaren strikes Gopuff deal, ROKiT Venturi announces Stoli Group tie-up
McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
ONE Esports and HSBC announce partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Roewe ‘agrees three-year sponsorship deal’ with China women’s national football team
Chinese car brand Roewe is reported to have agreed a deal with the Chinese Football Association to sponsor the China women’s national football team.
Chinese sports industry website EcoSports.c
Mars extends Ballarat stadium naming rights deal
Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…
Stats Perform finalises Thai FA data and integrity deal
Sports data and technology company Stats Perform has finalised an eight-year deal with the Football Association of Thailand (FAT) to provide data and integrity services
Altrad adds another shirt sponsorship in Western Force deal
Super Rugby Pacific franchise Western Force has agreed a four-year sponsorship agreement with French industrial services company Altrad
Lucknow Super Giants scores Gigabyte Technology sponsorship deal
Indian Premier League franchise Lucknow Super Giants has announced a sponsorship deal with Taiwanese computer hardware firm Gigabyte Technology and its subsidiary gaming technology brand Aorus
Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…