Storm announces “multi-million-dollar” crypto deal; Maroons strikes three-year agreement
National Rugby League franchise Melbourne Storm has announced a three-year sponsorship agreement with Australian cryptocurrency exchange platform Cointree until the end of the 2024 season
Xiangfeng Fruit Company becomes latest Hangzhou 2022 sponsor
Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year
STATSports agrees three-year All Blacks sponsorship
Wearable sports tech company STATSports has completed a three-year deal with New Zealand Rugby to become the official high-performance supplier of the All Blacks until 2024
Delhi Capitals adds third principal sponsor with extended OctaFX deal
Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors
Wests Tigers secure PlayUp sponsorship; Waratahs ‘holding out for A$1m deal’
Australian rugby league franchise Wests Tigers has announced a four-year sponsorship agreement with Sydney-based betting and online gaming brand PlayUp
Poll finds one-third of AFL fans worried about gambling ads
More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association
Rise Worldwide to give Ultimate Kho Kho a ‘broadcast makeover’
Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Tottenham announces South Korea tour organised by Pitch
Tottenham Hotspur is to travel to South Korea for a pre-season tour in July.
It will be the English Premier League club’s first international tour since 2019 and its third visit to South Korea.
Premier League, Barcelona and Ronaldo still dominate Chinese social media – Mailman report
FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
NZ Rugby and players’ union finalise Silver Lake deal worth initial NZ$200m
New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners.
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