Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
International Ice Hockey Federation appoints Chinese actor Wu Jing as ambassador
The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China
Women’s Super League sees surge in online search interest
The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
China Gold becomes latest WTT sponsor
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese state-owned jewellery brand China Gold
Swimming Australia appoints Hawkins as commercial manager
Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.
Sunrisers Hyderabad ink principal sponsorship deal with Cars24
Indian Premier League franchise Sunrisers Hyderabad has announced a principal sponsorship agreement with Indian second-hand cars trading platform Cars24
Equipment supplier Double Fish named WTT Global Partner
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese table tennis equipment manufacturer Double Fish
Manchester City Women and New York City FC announce JLab headphones tie-up
Two City Football Group-owned clubs, Manchester City Women and New York City FC, have announced sponsorship deals with American headphones brand JLab Audio.
Thai FA announces tie-up with fantasy football game developer Funatix
The Football Association of Thailand has struck a deal with gaming developer Funatix Club to make its Real Manager fantasy football platform the official fantasy game of Thai League1
Arsenal scores regional partnership with Indian education firm Extramarks
Arsenal has announced a “multi-year” sponsorship deal with Indian education firm Extramarks.