Toronto Wolfpack extends partnership with Maple Leaf Diamonds
Canadian transatlantic rugby league team Toronto Wolfpack has gained another commercial boost ahead of its inaugural season in Super League by extending its partnership with Maple Leaf Diamonds
NHL, MassMutual collaborate on new advert, Thanksgiving Day Parade presence
The National Hockey League and Massachusetts Mutual Life Insurance Company (MassMutual) are continuing to leverage their partnership this week with a new commercial and a presence at the Macy’s Thanksgiving D…
MLR side Glendale Raptors renamed Colorado Raptors
Major League Rugby side Glendale Raptors has rebranded itself as the Colorado Raptors. The refresh includes a change of logo as well as team name.
Nashville SC toasts Fat Bottom Brewing Co. partnership
Major League Soccer expansion team Nashville SC has named the East Nashville-based Fat Bottom Brewing Co. as its official craft beer partner.
As part of the deal, Fat Bottom Brewing Co
NHL extends, expands Discover Financial Services sponsorship
The National Hockey League has announced a multiyear extension of its long-standing sponsorship with Discover Financial Services, which maintains the company's status as the official credit card of the…
Nascar president claims TV ratings rise, teases new sponsors
Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.
Wizards District Gaming signs Alarm.com as jersey sponsor
Monumental Sports & Entertainment has announced a multi-year jersey partnership with Alarm.com for its NBA 2K League team Wizards District Gaming.
As part of the deal, Alarm
NHL renews Honda sponsorship through 2022
The National Hockey League has renewed its long-standing partnership with Honda in a deal which will keep the Japanese car manufacturer as the NHL’s official automotive partner in the United States an…
Sporting Kansas City seeking new jersey sponsor
Major League Soccer team Sporting Kansas City will seek a new principal jersey sponsor in 2021 after Ivy Investments announced it will not renew its long-standing partnership with the franchise which …
Budweiser launches campaign to find new NWSL sponsors
National Women's Soccer League sponsor Budweiser has launched a marketing campaign which rallies corporate support for the competition