Bob Williams, US office

Canadian transatlantic rugby league team Toronto Wolfpack has signed Rugby Strength as its main jersey sponsor for the upcoming 2020 Super League season

Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…

Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, has become the official mortgage sponsor of the National Football League in a multi-year deal

The National Women’s Hockey League has announced that digital weather forecasting services company AccuWeather has become its exclusive weather sponsor.

The National Football League's Baltimore Ravens have opened up a pop-up merchandise store in the city to feed into the extraordinary demand for Lamar Jackson replica jerseys in time for Christmas

Pennsylvania brewery DG Yuengling & Son, Inc. has signed a multi-year deal to become an official partner of the National Hockey League's New Jersey Devils and the Prudential Center

Beverage giant Anheuser-Busch and Canadian subsidiary Labatt have announced a multi-year, multi-faceted partnership with the National Hockey League, which names Bud Light an official beer of the league …

Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico

The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the "official shot of the NHL”. Te

US stock car racing series Nascar has ushered in its new tiered sponsorship model by announcing that Busch Beer, Coca-Cola, Geico, and Xfinity will be the premier partners of the renamed Nascar Cup Series.