Bob Williams, US office

Basketball
Licensing & Merchandising

The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…
Ice Hockey
Sponsorship & Marketing

Global telecommunications company Verizon has signed a multiyear, multi-faceted partnership with the National Hockey League, which has a focus on 5G cellular network connectivity.
Motorsport
Sponsorship & Marketing

The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
NFL
Sponsorship & Marketing

The National Football League's Las Vegas Raiders have named US online gaming operator BetMGM an official sports betting partner of the team
Tennis
Fan Engagement

The International Tennis Hall of Fame has added a new interactive element to its fan voting initiative, which is being sponsored this year by French international banking group BNP Paribas
Motorsport
Sponsorship & Marketing

Nascar's Truck Series will undergo a name change for 2021, reverting back to the Nascar Camping World Truck Series moniker from the current Gander RV & Outdoors Truck Series branding
American Football
Sponsorship & Marketing

Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Football
Sponsorship & Marketing

Major League Soccer expansion team St
NFL
Sponsorship & Marketing

Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.
Football
Media

LaLiga North America has signed a multi-faceted sponsorship and content partnership with sports streaming platform Fanatiz