NWHL’s Metropolitan Riveters partner with Horizon BCBSNJ
The National Women's Hockey League's Metropolitan Riveters have announced a partnership with Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) for the 2020-21 season
Gila River strikes casino-based partnership with Suns, Mercury
Arizona's tribal-operated Gila River Hotels & Casinos has struck a wide-ranging partnership with the National Basketball Association's Phoenix Suns and sister team, the Women's National Basketball Association's…
USL unveils three-year Puma partnership
The United Soccer League has unveiled a three-year sponsorship agreement with sports apparel company Puma
PFL strikes CAA Sports Licensing merchandise deal
The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
Hyperice expands global reach with All Blacks partnership
Leading recovery and performance technology company Hyperice is expanding its global reach by announcing a multiyear partnership with the All Blacks, New Zealand's iconic national men's rugby union team
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
BBVA USA named presenting sponsor of 2020 Iron Bowl
BBVA USA has been named the presenting sponsor of the 2020 Iron Bowl between the University of Alabama and Auburn University college football teams
Epic Games, Disney expand relationship to offer Fortnite players free Disney+ subscription
US video game and software developer Epic Games is expanding its relationship with the Walt Disney Co
Electronic Arts signs multiyear licensing renewal with NHL, UFC
Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.
DraftKings secures major Masters presence with DeChambeau partnership
Daily fantasy and sports betting company DraftKings will gain a significant presence at The Masters by agreeing to an exclusive, multiyear partnership with tournament favorite Bryson DeChambeau.