23XI Racing extends McDonald’s sponsorship deal, Petty GMS Motorsports formed
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has extended its partnership with quick-service restaurant chain McDonald's for the 2022 season
San Diego State University secures $45m Snapdragon naming rights deal
San Diego State University has secured a long-term naming rights deal with San Diego-based technology company Qualcomm for its new college football stadium, which will be known as Snapdragon Stadium
Therabody adds New York Rangers to sponsorship portfolio
The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody
NWSL secures long-term Nike agreement and short-term CBS extension
The National Women’s Soccer League and leading sportswear manufacturer Nike have signed a long-term extension agreement, which is "the largest" commercial partnership in league history.
Nashville SC brings in Hyundai as official sleeve sponsor
Major League Soccer's Nashville SC has secured a long-term founding partnership with car manufacturer Hyundai, which will serve as the club's official automotive partner and official sleeve sponsor.
Infosys to help improve MSG fan experience with digital command center
Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …
Ohtani becomes FTX investor as part of long-term marketing partnership
Cryptocurrency exchange FTX has significantly expanded its baseball presence by striking a long-term partnership with Major League Baseball superstar Shohei Ohtani, who is firmly one of the sport’s gr…
Socios.com secures Revolution practice facility naming rights
Blockchain provider Socios.com has entered the Major League Soccer and National Football League landscapes for the first time by securing a wide-ranging deal with Kraft Sports & Entertainment
San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership
The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…
Rodgers dropped by Prevea Health after vaccine comments
Green Bay Packers quarterback Aaron Rodgers has been dropped by Wisconsin-based healthcare company and sponsor Prevea Health following his controversial comments about the Covid-19 vaccine